Hoje foi realizado o Game Marketing Awards 2016, e o organizador PromaxBDA anunciou todos os vencedores ao vivo na sua conta oficial no Twitter.
Além do prêmio de Equipe de Marketing do Ano, a Microsoft Xbox, papou muitos outros prêmios.
O Game Marketing Awards é realizado anualmente com o objetivo de premiar as melhores práticas de marketing, promoção e publicidade para jogos de vídeogame e comunidade de entretenimento interativo. Os votos são obtidos através de um painel formado por respeitados profissionais da indústria.
Confira abaixo todos os vencedores, com a equipe da Microsoft Xbox seguido pela Bethesda que praticamente dominaram o evento. Foram considerados elegíveis todas as campanhas promocionais lançadas ou que foram ventiladas em 2015. Outros vencedores que aparecem na lista e que não são nomes familiares ao mundo gamer, são as agências de relações públicas e de produção que participaram na criação das campanhas e anúncios:
- Best Box Art (Standard Game): Ubisoft (Far Cry Primal)
- Best CG for a Video Asset: CD Projekt RED (The Witcher 3: Wild Hunt – A Night to Remember)
- Best Cool Sh*t: Microsoft Xbox, Tripleclix (Rise of the Tomb Raider Original Art Series)
- Best Copywriting for a Marketing Asset: Edelman Los Angeles (Beyond Kombat)
- Best Influencers Campaign for a Video Game: Ubisoft (Far Cry Primal Influencer Campaign) / Microsoft Xbox, Tripleclix (Rise of the Tomb Raider Original Art Series) [tied]
- Best Digital Advertising Campaign: Microsoft Xbox, Twofifteenmccann (Halo 5: Guardians: “Bullet Interactive” & “Halo Visualizer“)
- Best Editing for a Video Assset: Microsoft Xbox, Gnet & Crystal Dynamics (Rise of the Tomb Raider “Descend Into Legend” Trailer)/ Vibe Creative (Toy Soldiers: War Chest “Battle Desk”)[tied]
- Best Key Art: Ubisoft (Rainbow Six: Siege Key Art)
- Best Game Footage Trailer: Bethesda Softworks, Bethesda Game Studios (Fallout 4 Official Trailer)
- Best Limited Edition\Special Edition or Collector’s Edition: Bethesda Softworks, AKQA, Thinkgeek (Fallout 4 Pip-Boy Edition)
- Best Live Action Promotional Content: Heat & Electronic Arts (Become More Powerful)
- Best Long Format Featuring Promotional Content: Activision (Guitar Hero TV Star)
- Best PR Campaign: 2K (WWE 2K16 PR Campaign)
- Best Production Logo Design: Bethesda Softworks, AKQA (Fallout 4 Logo)
- Best Promotional Livestream for a Game: Microsoft Xbox, M:United //Mccain, EMT, Edelman (Rise of the Tomb Raider – Survival Billboard Livestream)
- Best Promotional Partnership: Liquid Advertising & Warner Bros. Interactive Entertainment (Mad Max Uber Activation)
- Best Retail Marketing Campaign: Square Enix (Just Cause 3 Retail Marketing Campaign)
- Best Short Format Featuring Promotional Content: Elastic (Hitman)
- Best Showing at a Trade or Consumer Event: Microsoft Xbox, Envy (Halo 5: Guardians – E3 HoloLens Warzone Experience)
- Best Use of Esports: Blizzard Entertainment (Heroes of the Dorm)
- Best Use of Influencers Integration: Activision (Guitar Hero TV Star)
- Best Use of Music in a Promotional Piece: Gnet, Bethesda Softworks & Bethesda Game Studios (Fallout 4 “The Wanderer” Launch Spot)
- Best Use of Social Media Campaign: Edelman (Call of Duty Hack in Black)
- Best Use of Sound Design: Electronic Arts & DICE (Star Wars: Battlefront)
- Funniest Video Asset: Heat & Electronic Arts (Madden: The Movie)
- Most Creative Pre-Order Program: Square Enix America and Midnight Oil (Just Cause 3 – Win an Island)
- Most Effective Buzz Generating Tactic: Microsoft Xbox, Twofifteenmccann (Halo 5: Guardians “A Hero Falls”)
- Most Innovative Product Announcment: Bethesda Softworks, Bethesda Game Studios (Fallout 4Announcement)
- Outstanding Overall Advertising Campaign: Bethesda Softworks, Bethesda Game Studios, AKQA, Fearless Media, Gnet (Fallout 4 Campaign)
- Outstanding Overall Marketing Campaign – Core Games (Sports, Action, Etc.): Microsoft Xbox, Cystal Dynamics, Gnet, Razorfish, Ayzenberg, EMT, M:United, Wunderman (Rise of the Tomb Raider)
- Outstanding Overall Marketing Campaign – Mobile Games: Bethesda Softworks, AKQA, Fearless Media (Fallout Shelter Campaign)
- Outstanding Overall Marketing Campaign – Rated “E” Games: Battery (LEGO Dimensions Campaign)
- Outstanding Overall Marketing Campaign – All Inclusive: Bethesda Softworks, Bethesda Game Studios, AKQA, Fearless Media, Gnet (Fallout 4 campaign)
- Outstanding Promotional Trailer – Mobile Games: Bethesda Softworks, AKQA (Fallout ShelterAnnouncement Trailer)
- Outstanding Promotional Trailer: Electronic Arts, BioWare (Star Wars: The Old Republic: Knights of the Fallen Empire “Sacrifice” Trailer)
- Outstanding TV or Theatrical Ad: Psyop (Legend of the Last Lava Pup)
- Outstanding Use of a Social Media Video Asset: Ubisoft (Assassin’s Creed: Syndicate Mega Blocks Video)
- Standout Outdoor Advertising: Microsoft Xbox, M:United //Mccain, EMT, Edelman (Rise of the Tomb Raider – Survival Billboard)
- Standout Overall Pop Display: Electronic Arts and Midnight Oil (Star Wars: Battlefront Mobile)
- Thinking Outside of the Box: Microsoft Xbox, M:United //Mccain, EMT, Edelman (Call of Duty Hack in Black)
- Agency of the Year: AKQA
- Marketing Team of the Year: Microsoft Xbox
